Well-regarded for its world-class universities, multicultural and welcoming community, excellent standard of living, and possibilities for post-graduate employment and immigration, Canada is a popular study abroad destination.
Providing thorough instruction in fields viz., market research, consumer behaviour, digital marketing, and branding in order to equip graduates for leadership positions in the industry, a Masters in Marketing program in Canada generally takes 1-2 years to complete.
Why study a Masters in Marketing in Canada?
One should consider pursuing a Masters in Marketing in Canada for the reasons mentioned below:
- International Renown: Canada is regarded for its top-notch educational system, and studying a Masters in Marketing there enhances one’s credentials.
- Cutting-edge Syllabus: Creative marketing courses that combine state-of-the-art theories and real-world applications are offered by a number of universities in Canada, thereby, equipping students for the evolving marketing environment.
- Diverse Educational Setting: Exposure to a range of viewpoints are offered by the multicultural society in Canada, expanding one’s understanding of global marketing strategies.
- Standard of Living: Canada is an alluring destination for overseas students looking for a gratifying educational journey, owing to its excellent quality of life, safety, and cultural encounters.
- Possibilities for Research: If you enjoy conducting research, universities in Canada offer resources and possibilities to participate in marketing research initiatives, advancing both, academic and practical understanding.
- Industry Prospects: Abundant internship possibilities and jobs in marketing positions spanning different industries are offered by the booming economy in Canada.
- Networking Possibilities: Students studying in Canada have the chance to establish a professional network consisting of professors, classmates, and industry experts, which may prove beneficial for future professional advancement.
- Employment Prospects Post-Graduation: Owing to the country’s advantageous immigration laws, overseas students frequently have the opportunity to work in Canada post-graduation, acquiring relevant professional experience in the Canadian market.
Best Masters in Marketing specializations to pursue in Canada
Mentioned below are the best Masters in Marketing specializations for students to pursue in Canada:
- Advertising and Communications
- Brand Management
- Marketing Analytics
- Product Management
- Social Media Marketing
- Consumer Behaviour
- Market Research
- International Marketing
- Digital Marketing
- Retail Management
Leading Universities in Canada to pursue a Masters in Marketing
Students can apply to any of these leading universities in Canada to pursue a Masters in Marketing:
- University of Toronto
- Western University (Ivey Business School)
- Concordia University (John Molson School of Business)
- York University (Schulich School of Business)
- University of British Columbia (UBC)
- University of Calgary (Haskayne School of Business)
- University of Alberta
- Simon Fraser University (Beedie School of Business)
- McGill University
- Queen's University (Smith School of Business)
What's the Cost of Pursuing a Masters in Marketing in Canada?
Based on variables viz., the university, length of the program, and whether the student is a domestic or an international student, the cost of pursuing a Masters in Marketing in Canada can differ. Typically, international students can anticipate paying between CAD 20,000- CAD 40,000 annually in tuition for a program spanning 2 years. Domestic students, on the other hand, may pay slightly lower fees, usually between CAD 5,000- CAD 20,000 each year. Moreover, students need to factor in the cost of textbooks, living costs, and other additional expenditures which can substantially increase the total cost of pursuing further education in Canada.
Eligibility Criteria to pursue a Masters in Marketing in Canada
Pursuing a Masters in Marketing in Canada requires students to fulfil the eligibility criteria mentioned below:
- The student needs to hold a Bachelor’s degree in any field, preferably associated with marketing, business, or communications.
- He/she should meet the minimum GPA requirement, typically above 3.0 on a 4.0 scale.
- Overseas students need to prove their fluency in English through appearing for English language proficiency tests viz., the IELTS or TOEFL.
- Submission of a statement of purpose (SOP) highlighting the student’s professional objectives and reasons for wanting to pursue a Masters in Marketing.
- Recommendation letters from instructors or managers, showcasing your aptitude for graduate studies.
- A curriculum vitae (CV) or resume.
- Although not always necessary, certain programs may demand work experience.
- The student needs to meet any other prerequisites unique to the institution or course
Job Opportunities after completing a Masters in Marketing in Canada
After completing a Masters in Marketing in Canada, students can take up any of the jobs mentioned below:
- Market Research Analyst
- Public Relations Specialist
- Social Media Manager
- Media Planner
- Marketing Manager
- Sales Manager
- Advertising Account Executive
- Product Manager
- Digital Marketing Specialist
- Brand Manager
FAQs
Is it necessary to do a thesis or capstone project?
Completing a thesis or a capstone project is an option offered by a number of programs. As part of their curriculum, certain programs might entail internships or real-world job placements.
Do international students have access to scholarships or financial aid?
Bursaries, scholarships, and assistantships particularly for international students are offered by a number of Canadian universities. External scholarships and financing possibilities may be offered via programs run by the Canadian government or international organizations.
Are students permitted to work while studying?
Yes, overseas students in Canada are permitted to work part-time (for a maximum of 20 hours per week) during the academic year and full-time during designated breaks.
For further assistance or queries students can contact us, Edwise International, and avail our wide range of services for students on destinations like Universities in Canada, study in Canada, study in UK, study in USA, study in Ireland, study in Australia, study in New-Zealand, study in Singapore and many other countries.
